A powerful formula originally designed for the runway. Balmain Paris Hair Couture’s maximum-hold gel is designed to keep short styles and elaborate up-dos in place. It’s enriched with nourishing Silk Proteins and Argan Oil that work to hydrate and repair dry, damaged hair while protecting from the effects of environmental stressors. Since it’s water-based, it’s easy to wash out. Use: Rub between hands and apply to dry or damp hair. Style as desired.